Guerilla Marketing : A power positioning for Small businesses
If you’ve never heard of guerilla marketing, the term might sound a little extreme. Perhaps it brings to mind images of camouflage-clad rebels forcing unsuspecting consumers to buy products at gunpoint.
Fortunately, guerilla marketing is not as threatening as it sounds. In fact, when used properly, this tactic is one of the most effective methods available to today’s entrepreneur to cultivate a business and increase sales.
Guerilla Marketing: Any unconventional marketing technique that is designed to produce maximum results using minimal resources (money and materials).
there are a few aspects that remain common to all guerilla tactics:
” They are inexpensive, and sometimes free, to implement.
” They involve a commitment of time and effort in place of money and resources.
” They are unexpected, and sometimes shocking, to the consumer.
” They concentrate on cooperation and relationship-building, rather than competition and strong-arm sales tactics.
” They promote brand awareness and customer loyalty.
The best approach to creating an effective guerilla marketing campaign is to determine where your target customers are, and find a unique way to reach them. This book will help you accomplish that goal.
Now This is not the kind of marketing you see on TV. Advertising agencies call it “Brand Advertising” but I’s say it’s “Blackhole Advertising”. Just because you cannot track what your results were from your advertising campaign.
If you have a small business, I highly recommend you to Learn more about Guerilla Marketing. In fact my blog is all about Guerilla marketing. This is not about decieving or manipulation of your customers. It’s about working with them to create a business.
One famous example of this occurred in 2002, when Sony Ericsson hired 60 actors to carry their new picture phones in major cities and accost strangers, asking them to take a picture. The actors would then extol the virtues of the phone, in an attempt to subconsciously plant the idea that the phone was “cool”. When consumers discovered the ploy, Sony was met with disdain.
We’ll go into the nitty-gritty of this kind of marketing some other time…
Comments
Leave a Reply
Syndicate
Subscribe to this site's RSS feed.