How to profit from Radio advertising

Radio advertising is great way for small businesses to generate footfalls in their business. Ray Edwards recently wrote a guest column for Michel Fortin. His long column basically suggests using Scientific ad principles like direct response, benefit oriented copy when you are advertising using radio.

Like he talks about if you plan enough, you can general profitable cashflow with advertising. You can read his great post here How to Profit From Radio Advertising

Now there is one thing I’d like to add with this post.

Key No8: This key relates to Key no 3 From his list (One Most Wanted Result). If you break this rule you’ll make this mistake. What I am suggesting is Don’t Try to cram 90 seconds worth of copy into 30 sec advertising. I have seen this so often with business owners. They are trying to get that extra bit in… It doesn’t work…

How to profit from Radio advertising

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