Ok guys this is going to be advance class for writing classifieds for you..

If you are doing any kind of classified advertisement and you are not happy with it, then this article might help you build a great advertisement for you. Trust me It isn’t hard to do.

Most people don’t know how to write good ad copy as they follow whatever they see in their daily newspaper. You can use these tips to create your advertisements.

How to write Effective copy?
If you are trying to sell a house in 10 line classified, then you might be trying to get too much from your adds. First of all you need to be sure what kind of marketing you are going to do.

In these cases what you can do is to implement something called “2 Step Advertising. All you need to do is to “take action” where they can send you a $1 or 4 first class postage to get more information about your product. Now this kind of advertisement is very effective if you are low on budget. Later you can follow up with a big sales letter selling on the benefits of your product.

The best way to learn how to write good copy is by reading other marketer’s ad copies. Here’s a secret tip: If you see an advertisement, then try to find at least 3 things in the ads.
1. There should be a benefit oriented headline
2. There should be few more benefit oriented bullets.
3. There should be a call to action.

Another mistake that you can do is to advertise in bad market. What I mean is you should be putting yours ads in market that caters to your niche. Most business owners will overlook this fact. Sometimes the price might be a little bit on higher side but trust me the ROI will make sure of covering your costs.

You should also study the publication to understand how other marketers are marketing their products. If you want more information, then you can call up these companies and ask them what kind of results they are getting… and may be you can create a possibilities to some sort of joint venture

Once you locate a good publication and armed with a powerful ad copy. I highly suggest you to advertise for at least couple of times. You don’t’ need to buy lots of advertisements. The best thing about this kind of ads are that you’ll be able to track the results you’ll get from these ads. You’ll know without spending huge budget which of your ads are working

Again don’t stop with one publication. If you have a budget then try out another publications. Start small and then grow into big advertisements.

You should be tracking the kind of response you are getting from your ads. Many beginner marketers fail to realize this fact and do not track the results. All you need to do is add a small key. Something like a date, publication and offer. Lets say
NE2105. Which basically means “National Enquirer, 21 may and with no offer.

Simple isn’t it?

You can even change the name of your product to add these keys for tracking purposes. For example. In some publication, the product is called “Varun’s traffic cookbook. But in others it’ll be “Varun’s Poor mans guide to traffic”. This way you can track from where you got your leads. Again its all easy. Anyone can implement it.
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If you are interested in increasing response from your classified advertising, then you can get your ads critiqued by Varun. Read More about it Here.

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