BL Ochman wrote a great post about “How Sign is not a marketing campaign“. Like I always say, If you can’t follow every penny you spent on marketing, you are not into marketing. Now I believe this is one of the Law that you’ll read in “Scientific Advertising” a book by Claude Hopkins.

If you go over to her blog, you’ll see what exactly she meant by that. Here’s I am quoting her.

“Marketing In my opinion, marketing is the result of everything a company says and does. It’s how they provide consumers with a consistent, personalized experience across the many available channels of communication.“

This quote exactly captures the essence of marketing. This is how your marketing should be. No matter if you are a freelancer or a small business owner.