Marketing Research and Competitive analysis

3. Market Metrics
Get many Size estimates (current and future) for all of the following:

Individual market segments

Competitive Analysis

You must include a Summary of who your Current Competitors are

Listing the competition by market share ranking (by each target market if possible) is a good way to size them up. You can also be more specific by searching for individual points listed below.

Current Competitors – full analysis of top competitors including:

SWOT Analysis – Strengths, Weaknesses, Opportunities & Threats

It is extremely important to focus attention on the SWOT section of this report. While most other information in this report can be gleaned from company and secondary materials, much of what appears in the SWOT section is based on the researcher’s own opinions of the competitor based on the information that is collected.

Consequently, this is often one of the hardest areas of the report to write as well.

Potential Competitors (any competition in the future)

You will need to get an explanation (though it need not be as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors

5. Additional

If you can follow these basic tips for finding and selecting your target market, you should be ready to search online and check out the competition and their rankings in the search engines.

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