Play Only if you can Expect to Win
Everyone reading this can succeed online with their business! I can say that with 100% confidence. There is room for everyone online. The Internet is big beyond your dreams and is getting bigger every moment.
So expect to Win. Expect to Succeed. Why? Because you will. There is nothing standing in your way… Only you can stop yourself to succeed. One of the visitor on my blog left this amazing comment…
Pogo who was made famous for his words, right in the midst of VietNam war days:
– I found the enemy…
– The enemy is us.
You say, “Well how can you say that. Look at my financial situation.” Or, “I don’t have the education so I’ll never be able to compete.” Or, “I don’t have the time!”
Well I’m here to tell you none of those hold water. They are temporary problems. They can be overcome. And giving up is a permanent solution to those temporary problems.
If you commit yourself 100%, burn your bridges, and put all of your energy to task, YOU WILL SUCCEED! There’s no question…
There are a few things you need to get through your head.
- You can’t put a time limit on it.
- You have to expect to fail before you succeed. So fail faster to succeed.
- You have to create a Burning Desire.
- You must walk before your run… Get educated.
- You must have complete focus on your goal.
- You need a defined purpose.
- You have to find YOUR opportunity.
- You have to employ patience.
- You have enjoy what you are doing and believe in it…
- And You Must Learn From Others…
Your commitment to Online Success is the key to finding it. Commit to enjoying the journey. Someday in hindsight you will realize the journey itself produced your life’s dreams. The ups and downs are just brush strokes on your life’s work.
Offer Service -II
Did you read the first part of this article? If not then read here Offer Service -I
The maker of the electric sewing machine motor found advertising difficult. So, on good advice, he ceased soliciting a purchase. He offered to send to any home, through any dealer, a motor for one weeks’ use.
With it would come a man to show how to operate it. “Let us help you for a week without cost or obligation,” said the ad. Such an offer was resistless, and about nine in ten of the trials led to sales.
So in many, many lines. Cigar makers send out boxes to anyone and say, “Smoke ten, then keep them or return them, as you wish.”
Makers of books, typewriters, washing machines, kitchen cabinets, vacuum sweepers, etc., send out their products without any prepayment. They say, “Use them a week, then do as you wish.” Practically all merchandise sold by mail is sent subject to return.
These are all common principles of salesmanship. The most ignorant peddler applies them. Yet the salesman-in-print very often forgets them. He talks about his interest. He blazons a name, as though that was of importance.
His phrase is, “Drive people to the stores,” and that is his attitude in everything he says.
People can be coaxed but not driven. Whatever they do they do to please themselves. Many fewer mistakes would be made in advertising if these facts were never forgotten.
Offer Service – I
III. Offer Service
This is another truism in selling that you should be following in your business. It might seem obvious but the lesson told here is very important. – Varun Pratap Singh
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves.
Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, “Buy my brand. Give me the trade you give to others. Let me have the money.” That is not a popular appeal.
The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information. They site advantages to users.
Perhaps they offer a sample, or to buy the first package, or to send something on approval, so the customer may prove the claims without any cost or risks.
Some of these ads seem altruistic. But they are based on the knowledge of human nature. The writers know how people are led to buy.
Here again is salesmanship. The good salesman does not merely cry a name. He doesn’t say, “Buy my article.” He pictures the customers side of his service until the natural result is to buy.
A brush maker has some 2,000 canvassers who sells brushes from house to house. He is enormously successful in a line which would seem very difficult. And it would be for his men if they asked the housewives to buy. But they don’t. They go to the door and say, “I was sent here to give you a brush. I have samples here and I want you to take your choice.”
The housewife is all smiles and attention. In picking out one brush she sees several she wants. She is also anxious to reciprocate the gift. So the salesman gets an order.
Another concern sells coffee, etc., by wagons in some 500 cities. The man drops in with a half-pound of coffee and says, “Accept this package and try it. I’ll come back in a few days to ask how you liked it.” Even when he comes back he doesn’t ask for an order.
He explains that he wants the women to have a fine kitchen utensil. It isn’t free, but if she likes the coffee he will credit five cents on each pound she buys until she has paid for the article. Always some service.
Just Salesmanship IV
Continuing from
Some advertising men go out in person and sell to people before they plan to write an ad. One of the ablest of them has spent weeks on one article, selling from house to house. In this way they learn the reactions from different forms of argument and approach.
They learn what possible buyers want and the factors which don’t appeal. It is quite customary to interview hundreds of possible customers.
Others send out questionnaires to learn the attitude of the buyers. In some way all must learn how to strike responsive chords. Guesswork is very expensive.
The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests.
The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.
This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.
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