Archive for January, 2008

How to Increase Conversion on Your Website by 39%
By this simple Marketing Tactic

If you have a website selling products and capturing subscribers, you can use this technique.

Use Your Thank You page More effectively.

Whenever your visitor subscribes and sees the Thank you page, you are better off giving him related offers. According to Marketing Sherpa 39% of viewers accept offers on thank you pages(40% in 2001, compared to 2001, this figure didn’t changed much).

That’s really big number. I think any business trying to get more profits can afford 39% more profit.

So if you have any thank-you pages out there for anything that only say, “Thank you,” you are wasting very valuable real estate.

So How do you price your products or services?

When you’re looking at pricing, I bet the very first thing you’re likely to do is say, hey, so what is everyone else charging for similar products? And you may go from there.

Right?

Now there’s nothing wrong with doing this at all, but there’s more to think about, and a lot more questions to ask than a simple can I beat what this guy is charging for his service?

Your price doesn’t have to beat everyone else’s out there for you to get sales. This is something that I learned a long time ago, and you may remember me talking about actually increasing my sales by putting the price of the monthly membership up, and offering an option that was actually ten times more money up front, which increased profits even further.

You’ll go broke by competing on Prices.

You really need to be aware of what other people are charging for their products, but that doesn’t by any means signal that you have to go out there and beat them. Instead beat them by strategy not by pricing.

Imagine you’ve just started up an ad tracking and autoresponder script site that’s so detailed, and so professional that it smacks the pants off the competition.

But see the other sites offering the same service are hanging around at the ten dollar per month mark. Does this mean that you have to go and beat them and have a lower price for anyone to look at you? Nope, not at all. What you have on your hands is a premium product, and you shouldn’t be worried to sell it at a premium price.

If you start slashing prices from that 10 dollar mark, soon someday someone will out price you again… and this keeps happening until all of you are out of business.

So here are few rules for you to follow…

Rule 1: Premium Products Sell at Premium Prices

So, here’s rule number one. If you have a great premium product, don’t be afraid to bump the price up. You do not by any means have to beat a competitor’s price to be competitive, in fact, by putting your price up, it’s quite possible that you’ll outsell your cheaper competition.

Why? Because a higher price screams quality. Don’t, for one moment, believe you have to have the best price to make any sales. That’s just not true, you just have to have the best sales system, and of course a premium product if you really ever want anyone to buy from you again.

Rule 2: Wowing Through Price Is a Bad Move
The fact is, if your price is too low, people look at you and wonder why the heck you’re charging that tiny amount. They’re saying, “Wow, look at how little that costs. There can’t be that much to it.”

Rule No 3: Don’t Be Afraid

Too many people are afraid to take the leap and price their products as they believe they’re worth. Too many people look at competition and think they have to cost less otherwise no one is going to buy their stuff, or they’ll make less money out of it.

If you notice my service as an example. I AM NOT AFRAID OF CHARGING HIGH. I am not asking $100 or may be $250 an hour, not even $500. Do you think you can put price on the experience and knowledge I gained while I was building business? Heck No…

If you are afraid of charging High… Then first charge high and Add more quality to your product/Service. I have a strong belief that I can Give more than I am charging for. and I do.

I recently listened to podcast at Intuitive selling by Tom Young. I suggest you to listen to this podcast as it’ll shift your mindset about online leads

• Appreciate how advanced these leads are
• Move from web marketing to the sales process
• Use technology to automate incoming leads (but DO include a personalized followup as well!)

GO to Intuitive selling blog to listen to this podcast