(and makes the sales process grind to screeching halt.)

-by Varun Pratap

I don’t presume to know all there is to know about designing, but after designing websites for 3 years and then later marketing for last 4 years –

You often find key mistakes that are tanking your prospects to sales conversion, specially in the B2B and B2C websites. If you find your prospects are leaving in hurry from your websites, then spend next few minutes reading this article.

Today when your prospects is getting bombarded with advertisement every second, its your job to make sure you are the solution she’s looking for. By Avoiding these 7 web design mistakes you can increases the sales, no matter what the product is.

Note: As you read this, I wonder if you can spot these mistakes
in your own websites.

When you correct these mistakes you’ll be surprised how easily you can improve your prospects to sales conversion. So Are you ready to improve your sales?

Deadly Web Design mistakes no # 1 : Plagued by ME-itus Virus

When John Doe asked me to work on his marketing to get new flow of customers. Curiously I asked his marketing process and website. This was a B2C website which screamed “ME”. You’ll find this problem with mostly B2B or B2C websites.

There’s too much concentration on themselves (or individual). If your website starts with “Our website is” or “My website is” or “Message from CEO of XYZ company” or something in those context. Then your website is plagued by Me-itus Virus.

People are strapped for time specially in today’s media rich environment, you are not the only one competing for his/her attention. Almost all the B2B sites looks the same, feels the same.

Beware of this mistake unless you have a marketing budget of billion dollars like Cola or Nike. On your website, everything should be about your customer, his problems and how she can solve it.

Deadly Web Design mistakes no # 2 : Not Grabbing Attention

You won’t make a sale unless your prospects read your website and order. If you are able to avoid mistake no #1, then this will be your most likely mistake. Often I have seen websites which are doing very good job of not grabbing attention.

There’s just too much going on with their website pages and your attention is all over the place. You want to click that shinny little thingy on top left or you might be tempted to watch the funny graphic on bottom right…

Again you are falling prey to this 2nd deadly mistake. Whenever your prospects lands on your website, it should only focus on getting the lead (or sale). Anything else is distraction and leaving tons of money on the table.

Remember Your website’s main purpose is to get a Lead/Sale.

Look out for Rest of the Mistakes…