What has internet marketing taught me in last 5 years.
Whew, it has been 5 years and right now I am looking back at the lessons Internet marketing taught me over the years. Of course I am not discussing marketing tactics and techniques here otherwise this blog post will probably turn in a huge book.
First lesson :- Strike and Grab the Opportunity fast whenever it presents
This is the first and most important lesson that you’ll learn while doing Internet Marketing.
It all comes down to speed of implementation. If you are slow, time will move on and chances of your profiting from the opportunity has left you by.
If you compare internet time line to offline line real world time line, then time is moving at least 4 times faster on internet (that’s due to advancement in Internet technologies). The cause and effect can be seen almost immediately of internet technology and time.
People who sit on the side line and wait and check are often late and broke.
That’s why I said speed of implementation is important.
Second Lesson : Ideas are dime a dozen, Action is rarer.
Too many people have way too many ideas… but people who take action are rarer. And thats true in harshest of terms for people on internet. With the access to ever changing technologies, people can exchange ideas in a blink. But People who take action on those ideas are rare and those who do, often succeeds.
Again complimented with first lesson of speed of implementation, this will help you tremendously.
Third lesson : Sell whenever the damn you can
Someone told me, “Every attempt at communication is an attempt of persuasion. Either you are persuading someone or being persuaded by someone”. When I am writing as “Sell whenever the damn you can”, it sounds like a sleazy salesman or slick opportunist.
But that’s not my intent at all.
In internet, the method of communication changes a LOT and if you have a business, you have to learn, adapt and implement different communication methods. If you are selling online you have to utilize every opportunity to communicate efficiently otherwise you’ll not sell at all.
Fourth Lesson : Learn to communicate with written word.
Now as you can guess, learning to write is going to be one of the most important way to communicate online. If you can’t write, you can’t communicate. Oh yes there are videos, audios too but let me say it again, written communication is a HUGE part of Online communities. You just cannot ignore it.
Fifth Lesson : It only takes one silly mistake to get crushed in the time
Doing business ethically is important. With internet and the ease of communication methods, you can be easily crushed. If you are a good businessman, then people won’t be able to slander you even with internet. Why ? because your evangelists(customers) will help you fight against them.
You are nothing but a speck of dirt in the time line and trust me, it’s going to be important to do your business ethically and grow and succeed.
There are many other things I can write here but I think the long laundry list is unnecessary. 5 lessons will suffice for now.
Varun Pratap
Desire. Commit. Succeed.
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