If I were to ask you, what’s the singlemost factor behind any successful website then what would be your answer?

This factor is common to Catalog sites, Personal sites, business sites, content sites, portal sites and every other sites that exists.

Here are few of the answers people believe are right-

1. Website Design
2. Slogan
3. Graphics and Logo
4. Marketing approach
5. Any latest Internet Technology (web 2.0, blog and ping, rss feeds etc)
5. any other answer (any answer that talks about getting traffic is not right, we are talking about website)

If your answer is any of the above, then it’s wrong.

The right answer is “The Words You use on your website”.

I know this is surprising but imagine how a website would look like without any words. Imagine what your graphics, design alone without words would say?

In fact if you take any B2B website, remove their words and then look, you’ll get Same design, Same style that it’ll be hard to differentiate between them.

You are on my blog not because you like the design or you just know me or you think this is the next coming of internet technology. No. You are here because of the words I wrote. You are spending time because the Words jump out to you and resonate with you.

Just take google.com the world’s best search engine website. What’d happen if I remove the words.

Can you make head or tail of it? You have no idea what to do? Heck even their logo is made up of word google.

What I did was erase “Google Search” and “I’m Feeling Lucky” from the buttons above.

Before you came at google, you knew what’ll happen if you enter a term and click “Google Search”. But now you are clueless.

That’s why I suggest in the website, the most important factor is the words you use.

It’ll help differentiate your website than your competitors.

It’ll help you connect with your customers/prospects easily.

It’ll give meaning to your pictures, graphics on your website.

It’ll help you build trust with your visitors.

It’ll help you share information with your visitors/prospects/customers (isn’t that’s the whole reason you got your website?)

Words will help you brand your business and website.

Now the question is does any kind of word will help you? Of course the answer is NO.

You have to use words, that helps your visitors to guide through your website, understand how your website can help, and show them how to get solution to their problems.

Words will make a heck a lot difference if you just open your eyes and listen to your customers voice. 

Click Here if your goal is to create a High performing website.