Why Math is a religion?
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This will improve your skill in any area.
When I was 15, I learnt a skill which helped me gain tremendous advantage over all my peers. I learned how to Speed read. From reading at around 300 words per minute, my speed increase at around 500 word per minute.
With practice of 6–8 months, I was reading at comfortable 1000 words per minute. Later I stopped using speed reading strategies. But my speed still hovered around 700 words per minute.
That’s at least 450 words per minute more than average reader. Average reader don’t read faster than 250 words per minute. And this was my simple secret to getting a leg up on others.
If your speed is about average you can almost double your reading speed in one or two sessions. Provided you are serious about making a change in it.
There’s a lot of benefit of learning it.
You’ll read faster, get rid of your assignments and word load faster. Don’t forget, you’ll also improve on your concentration and comprehension skills.
And you’ll have lot of free time.
That’s why I am suggesting it to you to get into speed reading course. Spend next 30 days learning speed reading course and it’ll help you for long time.
How to Test your marketing campaigns in real world
Just yesterday, One of my marketing friend was asking my help about testing marketing campaigns in real world.
He is putting a print ad in few magazines. So I suggested this simple idea.
Code your every ad (and offer) with Monthly and magazine code. For example if your magazine is “men’s health n fitness” you can code it as “MHF” and For dec 2009. You can code it as “12–09” or “TW-09”.
So your overall code becomes MHF-TW-09 Which basically means the offer was from Men’s health and fitness, december 09. Simple Neat and easy.
Now you can either print it on the ad and have people send a copy of the ad or Suggest people to refer to this code for extra bonus or something. Either way, you’ll know which magazine generated what kind of response to your ads.
Testing TV ads become pain in the neck. Though I won’t be talking about it today, but understand you have to be little creative to use the above method for using TV or radio ads.
Accountability – The Success Secret
It’s frustrating that I forgot one of my best habit that I”ve had in my teenage years.
I had a habit of writing a journal which help me be accountable to the things I did. It was like a mirror which always showed me the truth.
I don’t know when I stopped writing into my journal but I know from experience that it was not in my best interest.
One of the things I had to learn while learning internet marketing (and building business) is to be accountable to my own success.
While writing down, I wrote my success, my failures and my learnings which all helped me gain much knowledge along with new experience to forge through in the world of business.
So far I’ve used journal successfully when
1. I wanted to lose weight and needed to write down what I was eating and what kind of workout I was following.
2. I wanted to know which of my blog were successful and which were failure
3. I wanted to know which of my advertising campaigns were doing good.
4. I wanted to make a commitment to learn a new skill like copywriting or Hypnosis.
5. I wanted to be accountable for my own success and failures.
Someone once said, “Own yourself, you own the world”. It can be understood in many ways. And this is one of the way you can start understanding yourself.
Use these strategies to Improve sales on your website.
Well, you have your website, and people are coming in hordes and buying stuff from your website. And..
What if I tell you, “You can easily increase your sales by 30–50% by doing few things differently”, are you going to be interested?
If the answer is yes, then keep reading as this is what I am going to talk about it here.
Which Do you Chose?
80 Unique Visitors = $3 income or 80 Unique Visitors $70 Income per day.
I once had a website, which had very little traffic and was making $3 a day. For some reason, I decided to work on my website design, offer to improve visitors to sales conversion. I spent lot of time working on every small detail I could think of and end result was $70/day Income from same numbers of visitors.
Can you believe with same amount of visitors I increased my income by 23 times?
Holy crap!!!. Yes, that was my response.
When I realized how much money I was leaving at the table, I instantly become convert to the idea of testing.
Test Your Headline, Offer, Price and dramatically Improve your sales.
Now when I started testing. I didn’t had any good software script that could help me. But you don’t have to worry about it.
If you have a google account (which you can create anytime), you can start experimenting with your website content and find out how to convert more visitors into sales.
Google Web Optimizer Script : You don’t have to worry about installing it to your webserver. You just have to create a web optimizer account and get started.
Try with an A/B Split Test experiment.
When you are testing, you should at least start with A/B split test experiment (Check Wikipedia for more info).
From Google Answers. An A/B experiment allows you to test the performance of two (or more!) entirely different versions of a page. Start with your original test page — the page whose content you want to test — then create alternate versions of that page. You can change the content of a page, alter the look and feel, or move around the layout of your alternate pages — whatever you choose. We’ll vary traffic to your original page and your alternate versions, to see what users respond to best.
A/B experiments are the simpler version of testing with Website Optimizer. If you have a low amount of traffic and want results fast, creating an A/B test may be the right place to start.
A/B experiment testings 2 different elements of your website.
For example. If you have a headline something like
“How to lose 10 pounds fast?”.
You can try testing another headline against this
“How to lose 10 pounds in 20 days with this secret calorie shifting technique”
All you need to do is create an A/B experiment in google web optimizer and copy and paste a simple script which will show different variation of your headline to your visitors.
And then it’ll generate a report on which version produce better results.
Video on how to do A/B Split Test experiment.
Now when you start with a testing your headline like this, you’ll be surprised to see the results. Often marketers don’t know which of their version of content will perform better. But as you start testing and keep records of these tests, you’ll start getting into the psyche of your visitors and perform better.
This is the reasoning behind split testing.
You should test these elements in the decreasing order.
1. Headline (MOST IMPORTANT)
2. Price
3. Offer
4. Audio/Video demo
5. Layout
Just This simple A/B split test will open the doors of wonder for you. You’ll start seeing the numbers complete differently. I hope this post at least get you started on the right track of testing.
Best Regards
Varun Pratap
Desire. Commit. Succeed.
Fire in the belly, passion in the business
While surfing around I found this video about Soda Business by John Neese. When you watch this video, you’ll see how passionate he is about his business. He loves, enjoy and play with this business. With over 500 different types of sodas he can claim to be the only one with so many varieties.
Have you ever heard of cucumber soda? John has it, even if you haven’t heard of it.
