Use these strategies to Improve sales on your website.
Well, you have your website, and people are coming in hordes and buying stuff from your website. And..
What if I tell you, “You can easily increase your sales by 30–50% by doing few things differently”, are you going to be interested?
If the answer is yes, then keep reading as this is what I am going to talk about it here.
Which Do you Chose?
80 Unique Visitors = $3 income or 80 Unique Visitors $70 Income per day.
I once had a website, which had very little traffic and was making $3 a day. For some reason, I decided to work on my website design, offer to improve visitors to sales conversion. I spent lot of time working on every small detail I could think of and end result was $70/day Income from same numbers of visitors.
Can you believe with same amount of visitors I increased my income by 23 times?
Holy crap!!!. Yes, that was my response.
When I realized how much money I was leaving at the table, I instantly become convert to the idea of testing.
Test Your Headline, Offer, Price and dramatically Improve your sales.
Now when I started testing. I didn’t had any good software script that could help me. But you don’t have to worry about it.
If you have a google account (which you can create anytime), you can start experimenting with your website content and find out how to convert more visitors into sales.
Google Web Optimizer Script : You don’t have to worry about installing it to your webserver. You just have to create a web optimizer account and get started.
Try with an A/B Split Test experiment.
When you are testing, you should at least start with A/B split test experiment (Check Wikipedia for more info).
From Google Answers. An A/B experiment allows you to test the performance of two (or more!) entirely different versions of a page. Start with your original test page — the page whose content you want to test — then create alternate versions of that page. You can change the content of a page, alter the look and feel, or move around the layout of your alternate pages — whatever you choose. We’ll vary traffic to your original page and your alternate versions, to see what users respond to best.
A/B experiments are the simpler version of testing with Website Optimizer. If you have a low amount of traffic and want results fast, creating an A/B test may be the right place to start.
A/B experiment testings 2 different elements of your website.
For example. If you have a headline something like
“How to lose 10 pounds fast?”.
You can try testing another headline against this
“How to lose 10 pounds in 20 days with this secret calorie shifting technique”
All you need to do is create an A/B experiment in google web optimizer and copy and paste a simple script which will show different variation of your headline to your visitors.
And then it’ll generate a report on which version produce better results.
Video on how to do A/B Split Test experiment.
Now when you start with a testing your headline like this, you’ll be surprised to see the results. Often marketers don’t know which of their version of content will perform better. But as you start testing and keep records of these tests, you’ll start getting into the psyche of your visitors and perform better.
This is the reasoning behind split testing.
You should test these elements in the decreasing order.
1. Headline (MOST IMPORTANT)
2. Price
3. Offer
4. Audio/Video demo
5. Layout
Just This simple A/B split test will open the doors of wonder for you. You’ll start seeing the numbers complete differently. I hope this post at least get you started on the right track of testing.
Best Regards
Varun Pratap
Desire. Commit. Succeed.
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