How to Test your marketing campaigns in real world

Just yesterday, One of my marketing friend was asking my help about testing marketing campaigns in real world.

He is putting a print ad in few magazines. So I suggested this simple idea.

Code your every ad (and offer) with Monthly and magazine code. For example if your magazine is “men’s health n fitness” you can code it as “MHF” and For dec 2009. You can code it as “12–09” or “TW-09”.

So your overall code becomes MHF-TW-09 Which basically means the offer was from Men’s health and fitness, december 09. Simple Neat and easy.

Now you can either print it on the ad and have people send a copy of the ad or Suggest people to refer to this code for extra bonus or something. Either way, you’ll know which magazine generated what kind of response to your ads.

Testing TV ads become pain in the neck. Though I won’t be talking about it today, but understand you have to be little creative to use the above method for using TV or radio ads.

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Filed Under Scientific Advertising

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