Today I am going to show you very simple technique that’ll help you generate more leads.

One of the fastest way to attract more audience is by using simple advertorial format of advertising in space ads (newspaper, classifieds etc). In marketing lingo, we call these leads generators a 2 step method.

The goal of the lead generator is to generate as many leads as possible. The 2 step are -
1. Write ad that gets people to contact you (or call your office).
2. Get them to book an appointment.

1. Write better ads to Attract more audience.

Now this might be one of biggest hick-ups you might face. If you don’t know how to write, then you need some help fast. But here are few tips that’ll help you write better.

1. Use basic design without showing off any graphic skills. An ad needs to attract attention of the visitor.
2. Write a better headline. When in confusion, write directly to your customer “Attention : Interior designers –” will surely attract interior designers.
3. Do not try to sell your services/product in the ad. Your goal is to get your prospective clients to call you and book an appointment.
4. Better Ad-Prospect Match – Make sure you are targeting an intended audience. If you are an interior designer, it’s foolish to promote your ad in sports section/magazine.

Remember this is lead generator. You only have to get them to call you. That’s your goal for writing an ad. Do not stray from your goal.

2. Book an appointment.

When you start recieving calls, its not time to start selling your service or product. You are far better if you sell an appointment. Now that might sound a little odd, but the truth is, there’s no connection between you and prospect. The chances of them buying on phone is very low.

The moment you talk to them face to face in an appointment, you can increase the chances of turning query into sales. Never lead the phone call with sale in mind. Think appointment.

So the 2 step method is as follows

Get leads -> Book an appointment -> sell your products or service face to face.