Why Your Business Needs a Blog to create better relationship with your clients?
When you think of a blog as just a part of website, you are missing out most of it’s power. Think of a blog as a relationship development platform.
1. Attract More Traffic
Before you decide to build relationship, you need a way to attract audience to your blog. The way blog are structured, they are automatically optimized to produce results in search engines like google. A Good blog not only generates traffic from online but also acts as a mediator and gives platform to build relationships.
2. Build Trust and Familiarity
Do you know, according to human behavior results, we need at least 7 contacts before customer buys the product/service? When you think about this behavior, you have to find a way where you can breed trust and familiarity with your audience. A blog provides a face or platform to communicate with your prospective customers and clients.
When you provide information and resources by encouraging repeat communication, you built familiarity, trust and start bonding with your clients. The more you build trust, the better expert you’ll be known in your circle.
3. Branding and getting in touch
A blog gives a personal touch to a website. This makes your customer feel that they can are communicating with a person rather than a huge company. People talk, communicate with people not with machines or codes. This platform gives them a way to communicate with you. With a blog, they can see your history and create an experience where it feels like they have know you forever.
Words of mouth, positive attention and other value based long term experience not only creates trust but also build your brand.
4. Building a community
Web 2.0 is the name given for next generation web development, where community as a whole builds the internet and give way to networking. Through interaction, discussion and comments on blog, you start creating a community. You can lead this community in the direction you want. Why? because they are your faithful listeners. To them you are the expert.
5. Interact Inform and Learn
As more people are turning to internet to get information, you can focus on becoming “The Go-to” Resource in your field. With articles, resources, audio, video, information flows freely. This will give them a chance to learn, get educated about your company, brand and your website. You can also use this platform as a surveys, polls to gather market research and provide better service/results to your customers.
6. Motivate your audience
When you have a loyal audience, they can be motivated to take specific actions. If you want to take survey, polls or gather some marketing research, you can just lead them into it by warming up with a story or incentive.
7. Recruit new contacts, help or employees.
Your blog can also become as a networking tool, where you can easily ask them to work with you or may be create brand evangelists. Your blog audience is most likely to respond as they already understand you and are part of your business in one way or another. You’d be surprised how helpful your blog readers can be.
8. Create more sales.
A happy customers buy more and frequently. As you are creating trust, bond and familiarity with your clients, you’ll be perceived as a foremost expert of your topic in your field. All of this leads to more sales.
Ask me anything about blog marketing.
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