Are you totally confused with internet marketing?
Then you are not alone. Let’s face it, with the ever changing internet and information overload, it’s almost impossible to decide what works and what doesn’t. When it comes down to internet marketing. I personally believe in KISS (Keep It Simple Stupid).
My method or simplified idea is based on 3 sub ideas.
1. Attracting Traffic, leads and clients.
2. Building Relationship with your prospects.
3. Selling to your prospects and make them keep coming to you.
No matter what techniques you use, they’ll come under the above 3 points. Now what I highly recommend you to pick a simple technique that you can follow (for each steps). You should focus on ONE technique and master it.
For example, If I am good with using blogs to build, attract traffic, then I should spend as much time as possible with blogs. When I’ve master one technique, I’ll move on to learn new ways to generate traffic.
This is how you should attempt to learn internet marketing. Otherwise, you’ll end up with plethoras of techniques and won’t have any idea what to do with them. In last 6 years, though I know tons of techniques, but I’ve mastered 5–6 different ways to do it.
Selling is all about building relationship with your prospect. If they don’t know you or about your product/service. They’ll never buy from you. In any case, if they do buy, chances are they’ll shop somewhere else for next time.
That’s why my 2nd step is about Building relationship. And that’s before we start selling to them.
3rd step you have to worry about is selling them and make them keep coming to you again and again. If you are able to follow the 2nd step, then you won’t have problem with selling.
Again, the idea of using one technique work wonder in this step. I can write powerful emails and sell my products. It took me about 6–8 months of experimenting before I succeeded in using emails as tool to sell.
So, Of course there is a learning curve as you can see. But it’s worth every second.
So what you can do now?
Simplify your marketing plan and implement it. No need to find out 100 different techniques to build traffic or sneaky little tricks to sell your products. Be Authentic, Be Yourself.
If you need any help with any of the steps above, you can always ask. I can help you with marketing strategies or may be guide you in building relationships or write your sales copy.