Does Your website attracts readers like bees to honey?
80–90% of website owners spend almost all of their time trying to get traffic. You’d be surprised to see how much of this traffic actually sticks. After doing lots of research (my own websites and others), I saw, at least 70–80% bounce rate of the traffic that comes to your website.
The bounce rate gives you an idea how much time they spend on the webpage and how deep they checked your website. The bounce rate here is way too high and they never clicked away the moment they landed on the wesites. Bad thoughts that.
What makes people stick to your website?
Before I answer this, let me ask you a question. What is more important – A unique visitor or Repeat visitor.
In normal set of conditions, website owners would like nothing more than unique set of visitors.
But in this scenario, I’d prefer ‘repeat visitors’.
Why Repeat visitors make you go ga-ga?
Repeat visitors means, they have already been on your site. Now, they came back for more. The more communication channels you create between you and your reader, the better your chances to sell them. The best thing about them is that you don’t have to spend any money/time as much for any unique visitors.
They liked your website, or your message or your content or god knows what, but they liked it. They are back for more. Wouldn’t you like to take this chance to cement a long term relationship with them?
In this long term relationship you’ll be able to sell them more and more. Can you think of elements that can help you create this long term relationships?
How these elements can get you repeat visitors?
Everything comes back to your content and how you present them. Your content will take shape in many forms from just text to Audio/video or email content. You have to build your content in a way which brings back your readers many many times.
To do this, you have to focus on “most wanted response”.
The term most wanted response was coined by Ken Evoy, a marketing genius in his own right. Every page in your website should have “Most Wanter Response (MWR)”.
In MWR, all you have to focus on “What your reader should do when he comes to your webpage”. Notice I said, webpage, not website. Why? Because they can only surf website page by page.
At every page you have to decide what response you want them to make?
Do you want them to subscribe to your list?
Do you want them to follow a certain link?
Do you want them to buy something?
Or Do you want them to take another action?
So exactly what this will do?
First thing it focuses their attention to something you want them to do (or going to do anyway).
Second thing it kicks off any goofs, who are there just for a joy ride.
Third thing, it starts to filter different type of visitors.
Do you think all of this work will be pain in the neck? Of course it’ll. It’s your business, if you don’t do it, then who will?
Remember when readers are there, get them to act.
If you need any marketing help/advice, then click here.
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