Business Map – Your Business strategy.
If you are starting your own business. You have to create a business map. Business map is just another name for creating a business plan. It’s just that Map is easily accessible and understood than a complicated plan.
Technically you should think and plan for next 12 months.
Think about…
- What are your goals?
- What are the key factors that stands against your goals?
- What are the key factors that’ll help your goals?
- What is your projected result in next 12 months (In terms of customers, profit, income etc)?
- What is your core message?
- What kind of products you are going to sell?
- How are you going to promote your stuff?
- What marketing techniques you are going to use?
- What is your client profile and demographics?
- What kind of existing products and companies you are competing?
- How you can utilize a chink in armor of other companies marketing strategy?
- What kind of media you’ll utilize in generating footfalls?
- Are you going to use web site as one of the revenue generation tool?
- How you’ll get traffic to your web site?
This is just a small list of questions that you should be asking yourself and trying to find answers for.
You should at least study for “Core Message”, “Client Profile and Demographics”, “Analyzing your Competition” and “Your major marketing strategy”. All of this will help you create your “USP – Unique Selling Proposition”. USP can play a major part in your business success.
You should remember this is work in progress. As you start working and growing your business, chances are you’ll change the main profile and strategies. These are not written in stone, so don’t worry about them. This is just a good start up profile you should at least study.
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