Why Your Business Needs a Blog to create better relationship with your clients?
When you think of a blog as just a part of website, you are missing out most of it’s power. Think of a blog as a relationship development platform.
1. Attract More Traffic
Before you decide to build relationship, you need a way to attract audience to your blog. The way blog are structured, they are automatically optimized to produce results in search engines like google. A Good blog not only generates traffic from online but also acts as a mediator and gives platform to build relationships.
2. Build Trust and Familiarity
Do you know, according to human behavior results, we need at least 7 contacts before customer buys the product/service? When you think about this behavior, you have to find a way where you can breed trust and familiarity with your audience. A blog provides a face or platform to communicate with your prospective customers and clients.
When you provide information and resources by encouraging repeat communication, you built familiarity, trust and start bonding with your clients. The more you build trust, the better expert you’ll be known in your circle.
3. Branding and getting in touch
A blog gives a personal touch to a website. This makes your customer feel that they can are communicating with a person rather than a huge company. People talk, communicate with people not with machines or codes. This platform gives them a way to communicate with you. With a blog, they can see your history and create an experience where it feels like they have know you forever.
Words of mouth, positive attention and other value based long term experience not only creates trust but also build your brand.
4. Building a community
Web 2.0 is the name given for next generation web development, where community as a whole builds the internet and give way to networking. Through interaction, discussion and comments on blog, you start creating a community. You can lead this community in the direction you want. Why? because they are your faithful listeners. To them you are the expert.
5. Interact Inform and Learn
As more people are turning to internet to get information, you can focus on becoming “The Go-to” Resource in your field. With articles, resources, audio, video, information flows freely. This will give them a chance to learn, get educated about your company, brand and your website. You can also use this platform as a surveys, polls to gather market research and provide better service/results to your customers.
6. Motivate your audience
When you have a loyal audience, they can be motivated to take specific actions. If you want to take survey, polls or gather some marketing research, you can just lead them into it by warming up with a story or incentive.
7. Recruit new contacts, help or employees.
Your blog can also become as a networking tool, where you can easily ask them to work with you or may be create brand evangelists. Your blog audience is most likely to respond as they already understand you and are part of your business in one way or another. You’d be surprised how helpful your blog readers can be.
8. Create more sales.
A happy customers buy more and frequently. As you are creating trust, bond and familiarity with your clients, you’ll be perceived as a foremost expert of your topic in your field. All of this leads to more sales.
Ask me anything about blog marketing.
Instant Marketing Fix – The Fastest method to Get More leads in next 7 days?
Today I am going to show you very simple technique that’ll help you generate more leads.
One of the fastest way to attract more audience is by using simple advertorial format of advertising in space ads (newspaper, classifieds etc). In marketing lingo, we call these leads generators a 2 step method.
The goal of the lead generator is to generate as many leads as possible. The 2 step are -
1. Write ad that gets people to contact you (or call your office).
2. Get them to book an appointment.
1. Write better ads to Attract more audience.
Now this might be one of biggest hick-ups you might face. If you don’t know how to write, then you need some help fast. But here are few tips that’ll help you write better.
- Use basic design without showing off any graphic skills. An ad needs to attract attention of the visitor.
- Write a better headline. When in confusion, write directly to your customer “Attention : Interior designers –” will surely attract interior designers.
- Do not try to sell your services/product in the ad. Your goal is to get your prospective clients to call you and book an appointment.
- Better Ad-Prospect Match – Make sure you are targeting an intended audience. If you are an interior designer, it’s foolish to promote your ad in sports section/magazine.
Remember this is lead generator. You only have to get them to call you. That’s your goal for writing an ad. Do not stray from your goal.
2. Book an appointment.
When you start recieving calls, its not time to start selling your service or product. You are far better if you sell an appointment. Now that might sound a little odd, but the truth is, there’s no connection between you and prospect. The chances of them buying on phone is very low.
The moment you talk to them face to face in an appointment, you can increase the chances of turning query into sales. Never lead the phone call with sale in mind. Think appointment.
So the 2 step method is as follows
Get leads -> Book an appointment -> sell your products or service face to face.
From the ads to appointment, you need to be focused on your goal at every single step.
Click here If you need help with Copywriting and sales.
Instant Marketing Fix – Why Direct Response Advertising Sell More?
If you have been in business, then you know how advertising and marketing are back bone of any business. Even if you understand that, chances are you are still running ads that are costing you more than the returns on it.
For example.
If your newspaper advertisement costs you X dollars and you are not sure how much business this ad generates then you are just wasting your money.
If your newspaper advertisement costs you X dollars and it’s gives you return on X dollars too, then you should understand there are ways you can increase profit on your advertisement.
In New Delhi, One of the magazine publishing company asked for a critique in their on-going advertisement. The headache was they were getting almost no subscribers (close to 400–500 subscriber a month).
Now for a magazine these numbers are very important. One of the monetization method that they use depends on “how much people are ready to spend in their magazine”.
Now When I was critiquing their full page ad. I told their marketing manager to create a better offer and show him what kind of offer it’d work. Plus I re-wrote few key lines in the ads that helped generate subscribers.
My critique gave them 12–15 things to change immediately. (NOTE: All of this is about copywriting that sells, click here for more info).
When the next time they ran they changed 3–4 things and improve their offer for subscription.
Can you guess how the change worked?
Their subscription jumped from 500 a month to 15,000 a month.
They didn’t pay anything extra to run this advertising. They didn’t pay anything extra to create new offer. All they changed was few words on the advertising.
The key to success here was “Direct response advertising”. In DR ads, the reader is engaged and directed to act (or buy). There’s nothing un-ethical about this as all the ad discuss the benefits of working with your company, the product or the service in detail.
This kind of advertising works in print, Audio(radio), Video (infomercials) and internet (web copy). You’d be surprised by the results you see after you make few key changes in the copy.
Remember a Good marketing strategy + Good Advertisement = Good Results.
Good marketing strategy + Good Advertisement + Good product/service = Damn Good Results.
This is as simple as that. So if you want to improve your chances, you should think about how to improve your advertising to succeed.
If you need help with critiques, you can check with me here.
Varun Pratap
Desire. Commit. Succeed.
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