SEO – The Devil is in the details
Imagine you are going to a car mechanic to get your car fix.
Does he starts talking about different car parts, plugs, wires, sections and what not? or does he give you a time limit or an idea when your car will get it fixed?
But that’s the same thing most SEO experts in India are doing.
It’s the real truth, when it comes to Search engine optimization. When you go to any website SEO consultant, they’ll dazzle you with talks about .htacess, google spiders, indexing, xml, html,css on page optimization, offpage optimization, link building and what not…
If you try to go on and check SEO forums then, you’ll start wondering where do start within all the mess of this information. That’s why In this article, I am going to rip out all the un-necessary junk from SEO and give you simple details.
Why You Only Need 2 things to optimize your website?
When it comes to Search Engine Optimization and building traffic, you only have to worry about 2 things.
1. Content
2. Back Links
The Real Naked Truth to Getting Rankings
Let’s discuss the back links first- The real truth about all the optimization is that it completely depends on getting back links to your website. You should be spending as much time as possible in this work. It’s boring, it’s BORING but it’s the only thing.
If you take a look at any traffic building tactic, you’ll see it’s all about getting a back link. If you take web 2.0, publishing articles, press-releases etc are all techniques to get links.
If you do nothing else but get back links to your website, you’ll start seeing results.
Of course there are bad way to get links and good way to get links…
How you’d know the links are good?
One of the simplest way to know about links is to check “nofollow” tag. If a link is Nofollow, it’ll not have any effects in your rankings. But can you still get traffic from it? Of course.
Lets imagine, you get a link from google’s home page with a no-follow. Will it carry any weight in your rankings? Technically No. Will you get traffic? Chances are Heck Yes.. Why? because Google gets so many eyeballs on that page is that it’s maddening.
Personally I believe every link that you can get to your website will help you regardless of their “weight” in their rankings.
But if you are linking back to bad neighborhood (spam sites for example), you’ll get your ranking penalized by search engines. So be careful to who you link towards.
What role does Content play in this?
The role of content is pretty much the same as the low cut dress which reveals all the right things.
It’s to attract readers to your website.
Getting links are good, getting ranked in top 10 is good too.. But will it help you if people look at your website and pass it by?
That’s why you need content to attract people. Now of course there are always some exception. But majority of the websites need content. For example, amazon.com has millions of webpages and content on it’s site and we know how crazy business amazon.com does?
Same goes for about.com which is nothing but a HUGE content site. The content there is massive and it gets lots of traffic.
So How does it relates to your website? What can you do with this information?
It’s simple. Follow the 2 step process and get traffic.
1. Create content which attracts reader regularly.
2. Get as much back links as possible.
3. Rinse and repeat.
Next step –
If you are looking for natural SEO company which only utilize techniques that are recommended by google, then you should contact me ASAP.
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