Are you using this hidden trigger that makes people buy from websites?
You see so many statistics online about how much people have increased their online spending, Yet it seems you are not getting any sales? So what can you do in this situation?
You have to understand what Triggers people to buy?
Just couple of weeks ago, I was working on my PC and noticed the performance issues. I didn’t care much about it as I was concentrating on my work. In the evening, when I switched on my computer, It gave me “boot failure error”. My heart literally sank, as my most of the work was in the hard disk.
Quickly I boot up another PC and used this hard drive to connect with it… It took me few tries to get it connected and only then I was able to take the back up of all the important data.
When I sat down and started thinking I noticed few things that would have clued me in to its issue.
1. Slow performance
2. Buzzing sound
The moment I realized I rushed out to buy a new hard drive. Why Because I didn’t want to lose my data.
What does this story tells you?
I gives you a clue to the trigger I want to talk about.
I bought a new hard drive because I didn’t want to lose my data.
Why is that important?
Because The data I wanted to save was the work I was doing for my client. I didn’t want to delay the deadline for the work and have to spend all my time to work from scratch.
Was is worth buying a new hard drive?
Yes, at least I was tension free and could focus on my most important task.
There are 2 things in this story.
1. Afraid to lose.
2. Tension in my mind.
When you have a problem, you immediately want to look for solution. That’s the trigger you have to use to get people to buy.
Remember, “Customer buy for their own reasons not for yours”.
When you put problem in the front and remind your customer how they’ll lose out, it makes them agitated. It increases stress and they want to get rid of it in any way possible.
So when you are working on the copy of your website. Think
Are you using customers major problem to get their attention?
Remember the old age formula – Problem – Agitate –Solution.
Notice I didn’t notice the issue about my hard drive until I saw the error. The moment you see a problem, you first response is to find a solution. And that’s how you get people to buy.
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