About Varun

What happens when you are a Genius programmer with an Ego & Noob at business?

I was about 17, just out of high school and had High aptitude for computer programming. I hated the idea of working for anyone else. I started my own Freelance work as a programmer and designer.

Now I was of belief that “if I know how to program good, I’ll be able to handle my own”.

So here it went wrong. I didn’t had problem in getting work but I was getting completely wrong type of clients. Clients who do not pay, clients who mess your work, client who bitch, whine and moan about every damn thing.

Oh let’s not forget how every single clients “will give you extra work if you do their job for free”. Boy, did I wisened up after couple of these “Extra work offer”.

You have to understand, if you are a noob in business world, you are like a piece of ham with tons of sharks around you. You learn very very quickly.

I did realize that I have to understand a heck a lot more than just programming. So I started learning about Negotiation, Selling, Marketing and every little aspect of building business.

Life is fun, exciting, when you are working with clients that you like and who likes you back. These kind of clients understand, that it’s better to let the expert do their job.

From Programmer to Online marketer.

I had few years of up and down before I started understanding a lot more about business. And It happened after I started marketing online. I had to learn so many new skills fast just to survive. It all started in Aug 2004

In next 13 months, I spent hours and hours on learning (and actually implementing it) blogging, creating websites, selling affiliates products. It took me 13 months before I can confidently say that “Yes, I can make money online and be successful”.

The complexity of Internet Marketing or Marketing in general has grown so much.

And that’s one of my reasons to create IMBasics.com. My major goal was to remove complex equations from doing business. I believe we do not need more complexities. We need simple models you can immediately apply and succeed.

What I like to do?

When I am not working, I likes practicing Martial arts, Learning new languages and sleep (yes, I am catching up with all the rightly deserved sleep when I had to get up early in the morning during school times) .

You can easily reach me at my website http://www.IMBasics.com. If you want my help regarding blogging, Internet Marketing, Or creating strategies for your online business. You can check out “Let me Help You“.

Email me at contact @ varunpratap.com to leave comment or just say Hi… I’d love to get a response from you.

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