Archive for the ‘My Thoughts’ Category

In earlier section of this article “How to sell with Ecommerce website?”, we talked about the mindset when a customer arrives on your website. Today in this article, I am going to discuss other factor that’ll help you sell more.

In my last article, we discussed small factors that influences customer subconsciously. In this article, we’ll discuss factors that makes customer to buy something.

Are you marketing to prospects heart or to the mind?

When a customer comes to your website (webpage) to buy or research about a product, then she’s in a phase which will eventually leads to her buying it.

It completely depends on you to make the sale as easy as possible. For example, if you are selling a Widget A and there are 100 different websites selling Widget A then how are you going to influence her state?

Words create images and images creates emotion.

Tom Hopkins, top sales trainer uses this quote often in his seminars. Words create images and these images leads to emotion and these emotions leads to buying your product.

What words you use in your webpage is going to create the influence factor in your product description.

In Copywriting world, we have this quote.

Benefits appeal to emotions
Features appeal to logic
Logic justifies emotion and
Emotion justifies sales.

What does this tell you?

So the word you use have to include Benefits and Features.

You have to appeal to your customers login and emotion.

What you should do with your description?

Your goal to provide as much information about your product as possible. Most people who like to buy do their research and then decide what to buy. When you are writing description of your product, present a complete picture about your product.

Present all the benefits, features, guarantees and everything down to small detail. Remind them that they are making the right decision to buy with you.

Yes, Images Create Emotions too…

(Yummy, that picture creates salivating emotions by Pink Sherbet Photography)

Like the image, if you love food, you’ll love this image. Image of your product, or result will also help you.

That’s why most websites uses photos to show their product.

Again your goal is to make a sale. If you can include a mouth watering image for your product, you can increase the chances of the sales.

Remember – A single Picture can create effect of thousand words.

What You should do with your pictures?

If it’s possible, you should add demo in Picture or Movies. These days, adding a movie has become very simple and easy. You can do it in few minutes and present a complete new viewpoint to your customer with your movie presentation.

“I loved it, You should love it too…”

If you have testimonials for your product, then you should add them too. Customer often believes that their problem or issue is unique. They don’t want to be your guinea pig to test out your product. They want assurance that they are making the right choice.

There’s nothing like testimonials that can achieve that. If you are providing testimonials then they better should be from real people. Do not fabricate them.

Testimonials add credibility, assurance and customer feel safe.

Did you notice testimonials on Amazon.com website? Most of these testimonials are pretty much un-edited. The bring confidence in buyer about the product and the website.

Words, images, Videos, testimonials and guarantees are the simple factors that will help you sell more products.

Oh… I just realized, I didn’t even discussed price as major factor… Why? because it is not an important factor (I’ll tell you some other time why price doesn’t matter).

About The Author

Varun Pratap is Business Growth Specialist and SEO expert in India. His blog http://www.varunpratap.com provides tips, ideas and his thoughts on marketing your business, life and much more.

Imagine you are going to a car mechanic to get your car fix.

Does he starts talking about different car parts, plugs, wires, sections and what not? or does he give you a time limit or an idea when your car will get it fixed?

But that’s the same thing most SEO experts in India are doing.

It’s the real truth, when it comes to Search engine optimization. When you go to any website SEO consultant, they’ll dazzle you with talks about .htacess, google spiders, indexing, xml, html,css on page optimization, offpage optimization, link building and what not…

If you try to go on and check SEO forums then, you’ll start wondering where do start within all the mess of this information. That’s why In this article, I am going to rip out all the un-necessary junk from SEO and give you simple details.

Why You Only Need 2 things to optimize your website?

When it comes to Search Engine Optimization and building traffic, you only have to worry about 2 things.

1. Content

2. Back Links

The Real Naked Truth to Getting Rankings

Let’s discuss the back links first- The real truth about all the optimization is that it completely depends on getting back links to your website. You should be spending as much time as possible in this work. It’s boring, it’s BORING but it’s the only thing.

If you take a look at any traffic building tactic, you’ll see it’s all about getting a back link. If you take web 2.0, publishing articles, press-releases etc are all techniques to get links.

If you do nothing else but get back links to your website, you’ll start seeing results.

Of course there are bad way to get links and good way to get links…

How you’d know the links are good?

One of the simplest way to know about links is to check “nofollow” tag. If a link is Nofollow, it’ll not have any effects in your rankings. But can you still get traffic from it? Of course.

Lets imagine, you get a link from google’s home page with a no-follow. Will it carry any weight in your rankings? Technically No. Will you get traffic? Chances are Heck Yes.. Why? because Google gets so many eyeballs on that page is that it’s maddening.

Personally I believe every link that you can get to your website will help you regardless of their “weight” in their rankings.

But if you are linking back to bad neighborhood (spam sites for example), you’ll get your ranking penalized by search engines. So be careful to who you link towards.

What role does Content play in this?

The role of content is pretty much the same as the low cut dress which reveals all the right things.

It’s to attract readers to your website.

Getting links are good, getting ranked in top 10 is good too.. But will it help you if people look at your website and pass it by?

That’s why you need content to attract people. Now of course there are always some exception. But majority of the websites need content. For example, amazon.com has millions of webpages and content on it’s site and we know how crazy business amazon.com does?

Same goes for about.com which is nothing but a HUGE content site. The content there is massive and it gets lots of traffic.

So How does it relates to your website? What can you do with this information?

It’s simple. Follow the 2 step process and get traffic.

1. Create content which attracts reader regularly.

2. Get as much back links as possible.

3. Rinse and repeat.

Next step –

If you are looking for natural SEO company which only utilize techniques that are recommended by google, then you should contact me ASAP.

Then you are not alone. Let’s face it, with the ever changing internet and information overload, it’s almost impossible to decide what works and what doesn’t. When it comes down to internet marketing. I personally believe in KISS (Keep It Simple Stupid).

My method or simplified idea is based on 3 sub ideas.

1. Attracting Traffic, leads and clients.

2. Building Relationship with your prospects.

3. Selling to your prospects and make them keep coming to you.

No matter what techniques you use, they’ll come under the above 3 points. Now what I highly recommend you to pick a simple technique that you can follow (for each steps). You should focus on ONE technique and master it.

For example, If I am good with using blogs to build, attract traffic, then I should spend as much time as possible with blogs. When I’ve master one technique, I’ll move on to learn new ways to generate traffic.

This is how you should attempt to learn internet marketing. Otherwise, you’ll end up with plethoras of techniques and won’t have any idea what to do with them. In last 6 years, though I know tons of techniques, but I’ve mastered 5–6 different ways to do it. 

Selling is all about building relationship with your prospect. If they don’t know you or about your product/service. They’ll never buy from you. In any case, if they do buy, chances are they’ll shop somewhere else for next time.

That’s why my 2^nd step is about Building relationship. And that’s before we start selling to them.

3^rd step you have to worry about is selling them and make them keep coming to you again and again. If you are able to follow the 2^nd step, then you won’t have problem with selling.

Again, the idea of using one technique work wonder in this step. I can write powerful emails and sell my products. It took me about 6–8 months of experimenting before I succeeded in using emails as tool to sell.

So, Of course there is a learning curve as you can see. But it’s worth every second.

So what you can do now?

Simplify your marketing plan and implement it. No need to find out 100 different techniques to build traffic or sneaky little tricks to sell your products. Be Authentic, Be Yourself.

If you need any help with any of the steps above, you can always ask. I can help you with marketing strategies or may be guide you in building relationships or write your sales copy.

When I was 15, I learnt a skill which helped me gain tremendous advantage over all my peers. I learned how to Speed read. From reading at around 300 words per minute, my speed increase at around 500 word per minute.

With practice of 6–8 months, I was reading at comfortable 1000 words per minute. Later I stopped using speed reading strategies. But my speed still hovered around 700 words per minute.

That’s at least 450 words per minute more than average reader. Average reader don’t read faster than 250 words per minute. And this was my simple secret to getting a leg up on others.

If your speed is about average you can almost double your reading speed in one or two sessions. Provided you are serious about making a change in it.

There’s a lot of benefit of learning it.

You’ll read faster, get rid of your assignments and word load faster. Don’t forget, you’ll also improve on your concentration and comprehension skills.

And you’ll have lot of free time.

That’s why I am suggesting it to you to get into speed reading course. Spend next 30 days learning speed reading course and it’ll help you for long time.