Last year I suffered from burn out and didn’t touched my blogs websites for 7 months. I knew I was working harder, I knew I was going to burn out but I never quit. Of course as you can guess, my business suffered.

If your are the major decision maker in your business, it makes your accountable for everything that happens. Being an entrepreneur is a High burnout job (even more than telemarketers, they can quit their jobs, we can’t).

Then I started finding better ways to improve my productivity without any burnout.

I literally exhausted myself again but this time finding way to help myself… cheh…

Then Eben pagan came to my rescue. He was recommended to me by a good friend of mine. And I took his advice and started following a simple method to improve productivity.

It’s called 60-60-30/50-10

The above numbers are all about how much work you do and then how you take a rest

First 3 numbers 60-60-30 are your work times

You are going to work for 2 and 1/2 hour block.

With every block of 60, you’ll work at 50 minutes and 10 minute break.

So you are taking break at every 50 minutes of work.

Taking these many breaks have changed the way I do things.

Those 10 minute breaks are life saver.

Remember when I am talking about 50 minutes of work, that means un-interrupted work of high quality. You just cannot check your emails, receive calls or do umpteen number of useless things.

When you get focused you produce better quality. When you get Take regular break, you become one of the rarer person who walks on high ground (err… kidding).

What you do in these 10 minutes is completely up to you.

Just do not lie down… it’s better if you move around a bit.

One thing that can help you in getting focused is Derek Franklin’s Action Machine. Put Your Own List and Add how much time you are going to spend doing each activity and Let the machine go.  Take any task you’ve been putting off, give yourself 30 minutes to get it done, start your timer, and watch what happens. Click Here to get Action Machine.

For now enjoy this Dilbert comic strip (Photo Credit Segfault)

Imagine you are going to a car mechanic to get your car fix.

Does he starts talking about different car parts, plugs, wires, sections and what not? or does he give you a time limit or an idea when your car will get it fixed?

But that’s the same thing most SEO experts in India are doing.

It’s the real truth, when it comes to Search engine optimization. When you go to any website SEO consultant, they’ll dazzle you with talks about .htacess, google spiders, indexing, xml, html,css on page optimization, offpage optimization, link building and what not…

If you try to go on and check SEO forums then, you’ll start wondering where do start within all the mess of this information. That’s why In this article, I am going to rip out all the un-necessary junk from SEO and give you simple details.

Why You Only Need 2 things to optimize your website?

When it comes to Search Engine Optimization and building traffic, you only have to worry about 2 things.

1. Content

2. Back Links

The Real Naked Truth to Getting Rankings

Let’s discuss the back links first- The real truth about all the optimization is that it completely depends on getting back links to your website. You should be spending as much time as possible in this work. It’s boring, it’s BORING but it’s the only thing.

If you take a look at any traffic building tactic, you’ll see it’s all about getting a back link. If you take web 2.0, publishing articles, press-releases etc are all techniques to get links.

If you do nothing else but get back links to your website, you’ll start seeing results.

Of course there are bad way to get links and good way to get links…

How you’d know the links are good?

One of the simplest way to know about links is to check “nofollow” tag. If a link is Nofollow, it’ll not have any effects in your rankings. But can you still get traffic from it? Of course.

Lets imagine, you get a link from google’s home page with a no-follow. Will it carry any weight in your rankings? Technically No. Will you get traffic? Chances are Heck Yes.. Why? because Google gets so many eyeballs on that page is that it’s maddening.

Personally I believe every link that you can get to your website will help you regardless of their “weight” in their rankings.

But if you are linking back to bad neighborhood (spam sites for example), you’ll get your ranking penalized by search engines. So be careful to who you link towards.

What role does Content play in this?

The role of content is pretty much the same as the low cut dress which reveals all the right things.

It’s to attract readers to your website.

Getting links are good, getting ranked in top 10 is good too.. But will it help you if people look at your website and pass it by?

That’s why you need content to attract people. Now of course there are always some exception. But majority of the websites need content. For example, amazon.com has millions of webpages and content on it’s site and we know how crazy business amazon.com does?

Same goes for about.com which is nothing but a HUGE content site. The content there is massive and it gets lots of traffic.

So How does it relates to your website? What can you do with this information?

It’s simple. Follow the 2 step process and get traffic.

1. Create content which attracts reader regularly.

2. Get as much back links as possible.

3. Rinse and repeat.

Next step –

If you are looking for natural SEO company which only utilize techniques that are recommended by google, then you should contact me ASAP.

If you are starting your own business. You have to create a business map. Business map is just another name for creating a business plan. It’s just that Map is easily accessible and understood than a complicated plan.

Technically you should think and plan for next 12 months.

Think about…

1. What are your goals?
2. What are the key factors that stands against your goals?
3. What are the key factors that’ll help your goals?
4. What is your projected result in next 12 months (In terms of customers, profit, income etc)?
5. What is your core message?
6. What kind of products you are going to sell?
7. How are you going to promote your stuff?
8. What marketing techniques you are going to use?
9. What is your client profile and demographics?
10. What kind of existing products and companies you are competing?
11. How you can utilize a chink in armor of other companies marketing strategy?
12. What kind of media you’ll utilize in generating footfalls?
13. Are you going to use web site as one of the revenue generation tool?
14. How you’ll get traffic to your web site?

This is just a small list of questions that you should be asking yourself and trying to find answers for.

You should at least study for “Core Message”, “Client Profile and Demographics”, “Analyzing your Competition” and “Your major marketing strategy”. All of this will help you create your “USP – Unique Selling Proposition”. USP can play a major part in your business success.

You should remember this is work in progress. As you start working and growing your business, chances are you’ll change the main profile and strategies. These are not written in stone, so don’t worry about them. This is just a good start up profile you should at least study.

80–90% of website owners spend almost all of their time trying to get traffic. You’d be surprised to see how much of this traffic actually sticks. After doing lots of research (my own websites and others), I saw, at least 70–80% bounce rate of the traffic that comes to your website.

The bounce rate gives you an idea how much time they spend on the webpage and how deep they checked your website. The bounce rate here is way too high and they never clicked away the moment they landed on the wesites. Bad thoughts that.

What makes people stick to your website?

Before I answer this, let me ask you a question. What is more important – A unique visitor or Repeat visitor.

In normal set of conditions, website owners would like nothing more than unique set of visitors.

But in this scenario, I’d prefer ‘repeat visitors’.

Why Repeat visitors make you go ga-ga?

Repeat visitors means, they have already been on your site. Now, they came back for more. The more communication channels you create between you and your reader, the better your chances to sell them. The best thing about them is that you don’t have to spend any money/time as much for any unique visitors.

They liked your website, or your message or your content or god knows what, but they liked it. They are back for more. Wouldn’t you like to take this chance to cement a long term relationship with them?

In this long term relationship you’ll be able to sell them more and more. Can you think of elements that can help you create this long term relationships?

How these elements can get you repeat visitors?

Everything comes back to your content and how you present them. Your content will take shape in many forms from just text to Audio/video or email content. You have to build your content in a way which brings back your readers many many times.

To do this, you have to focus on “most wanted response”.

The term most wanted response was coined by Ken Evoy, a marketing genius in his own right. Every page in your website should have “Most Wanter Response (MWR)”. 

In MWR, all you have to focus on “What your reader should do when he comes to your webpage”. Notice I said, webpage, not website. Why? Because they can only surf website page by page.

At every page you have to decide what response you want them to make?

Do you want them to subscribe to your list?

Do you want them to follow a certain link?

Do you want them to buy something?

Or Do you want them to take another action?

So exactly what this will do?

First thing it focuses their attention to something you want them to do (or going to do anyway).

Second thing it kicks off any goofs, who are there just for a joy ride.

Third thing, it starts to filter different type of visitors.

Do you think all of this work will be pain in the neck? Of course it’ll. It’s your business, if you don’t do it, then who will?

Remember when readers are there, get them to act.

If you need any marketing help/advice, then click here.